Build App Insights: Why Must Have Social Media Login?


Why Must Have Social Media Login

Visitors are often prompted with a sign-up form as to login on most of application This creates a troublesome experience for the users, and it gets even worse if they do not have the option to skip the signup process.

But thanks to social login, which has made the registration task simple and easy.

Example of social media login and manual login:


Social Login Key Points

1.     86% of users report being bothered having to create new accounts
A report from Gigya revealed that the leading reason people use social authentication is to avoid having to fill out online registration forms.

2. Huge amount of visitor data
Social login offers you instant demographic and psychographic data about your clients, which can be used for a better segmentation, personalization and goal-targeted efforts.

3. Social Login Increases User sign-ups
Social login offers trouble-free signup experience and it creates higher possibilities of successful signups. Since people aren’t bothered about creating a new account, they are more likely to sign-up.

4. 77% of users believe social login is a good registration solution
According to the research published by WebHostingBuzz.

5. Easy and Quick Registration
The primary benefit of social login is that it offers a simplified, quick and easy registration. Social login proves to be a hassle in such cases. It offers convenience and helps customers get rid of the registration process within no time and in a single click.

6. No Need to Remember Passwords
People experience password fatigue when they have to create a new password and it gets extremely difficult to remember multiple passwords. Social login reduces password fatigue by allowing visitors to sign-up using their preferred social account on multiple platforms.

7. Fewer Login Failures
Since social sign-in avoids the need to remember passwords, the possibility of login failure becomes way too less.

8. Reduces Bounce Rate
People who hate filling up the registration form can take an instant exit from your application as soon as they are presented with a sign-up form, leading to an increase in the bounce rate. Availability of a social login encourages a customer to sign up in a quick span.

9. Provides Comfort
If your brand isn’t popular, it is likely that users would not find a comfort zone on your website. However, if you provide them with something like Facebook, Google or Twitter login, it will develop a sense of trust and they would not hesitate to signup.



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info@technetium-heim.com

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